07.07.06
Exchanging Links with zero PR sites
LinkMachine has been my favorite Link Exchange system as you’ll find elsewhere in this blog (Have I said it enough times??). The way links are exchanged automatically with other users of LinkMachine is superb while the resulting pages don’t look robotic and Search Engine-repellant!
There are literally thousands of participating sites which you select by category or keyword. Of course you can also invite any other relevant site you wish but that involves the other webmaster physically adding a link to your site.
There is only one problem with any link exchange:
If you haven’t yet been blessed by Google with a Page Rank (i.e. you still have a PR of zero), the site you are inviting to exchange links with you may turn you down. The rationale is well known - if a zero PR site links to another, in Google’s distorted logic, this consitutes a bad mark, it’s like you are keeping bad company and your own reputation is soiled!
The complex algorithm that Google uses looks for the high-quality social connections you have and the better connected to the elite, the higher your chances of a good PR. If the majority of peers who carry links to your site are from amongst the ‘hoi polloi’, i.e. low or zero PR, Google marks you as a site that has no web gravitas and ignores you until you become more upward mobile.
So, if you have issued 1000 invitations but only 100 are reciprocated, check your PR. If it’s 0 or very low, I’m afraid you have been snubbed by the other webmasters so that you don’t affect their good social standing!
This is of course a vicious circle since your Page Rank won’t improve until some quality, high-traffic sites link to yours!
Answers to this dilemma on a virtual postcard, please 