Search Engine optimization

Search Engine Optimization and Submission Tools

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Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

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Track your SEO results with Axandra's IBP11 Search Engine Ranking Checker

 
Reciprocal Links through a Link Exchange helps your Search Engine Ranking. Factors to consider:

•Which websites link to you
• The number of websites linking to you
• The Google rank of the website linking to you
• The anchor text used in the link linking to you
• The number of outbound links on the website that is linking to you


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  Achieve Top Ranks In Search Engines With IBP11 -iBusiness Promoter

The key to success for a web site is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank - so the more high quality, relevant links that lead to your site, the higher it will rank.
IBP11 from Axandra makes it easy to get the links you need by helping you establish hundreds of quality, relevant link exchanges.

IBP11 will help you:

  • Climb to the top-10 positions in the search engines
  • Gain quality links to your site today
  • Automate your link management
  • Uncover exactly how to beat your top competitors
  • Attract thousands more targeted visitors to your site
  • Give it a try NOW!

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    Search Engine Optimization and Google

    Official Google information: what to expect from Google in the coming months
    21 May 2013 at 9:36am
    Spammers beware! This summer, Google is going after black-hat and link spammers. Google's Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google's search results and what can you do to protect your rankings?
    Why linking to other websites can help your Google rankings
    14 May 2013 at 9:36am
    Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.
    Google: the top 5 SEO mistakes that webmasters make
    7 May 2013 at 9:36am
    In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make. Avoid these mistakes if you want to get high rankings on Google.
    Web page optimization tip: don't fall for fake Google results
    30 Apr 2013 at 9:36am
    Do you sometimes get search results that are unexpected and hard to explain? The reason for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages.
    A new search engine challenges Google
    23 Apr 2013 at 9:36am
    A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine?
    Co-occurrence, co-citation and their effect on your rankings
    16 Apr 2013 at 9:36am
    Co-citation and co-occurrence are important factors that influence the position of your web pages in Google search results. The environment in which the links to your website can be found have a big impact on the value of the links.
    Google web spam team member: how to optimize your web pages
    9 Apr 2013 at 9:36am
    Andre Weyher, a former member of Google's web spam team, has given an interview in which he reveals several things that can be useful if you want to improve your search engine optimization campaign.
    The five phases of ranking recovery: how to get your rankings back
    2 Apr 2013 at 9:36am
    Has your website been penalized by Google? No need to panic. Take control of your website success and get your rankings back by following the tips in this week's article.
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    DLGuard    DLGuard - file download protection

    Secure your digital products quickly and easily. DLGuard provides you with a secure sales link that helps to prevent people skipping your credit card processing system. DLGuard will then make sure a valid payment was made, and then pass your customer on to their secure download area and send them a custom download email containing their link.

    Stop download link sharing and thankyou/download page sharing with expiring download links. A large amount of download theft is by people who share their download link after they buy your product.With DLGuard, your customers get a unique download link that expires after the amount of time you set.

    Do you provide a paid or free membership area? DLGuard is the perfect tool to easily manage your memberships. With automatic signups and removals, and protected download links within your membership area, creating a recurring sales website has never been so easy!

    With the ability to limit the number of download attempts allowed, you can squash link sharing. So even if your download link or download page is posted in a public forum, the link will be automatically disabled after the download attempt limit that you set. Download access can be reinstated quickly and easily if needed.

    With DLGuard's built in shopping cart system you can offer your customers the choice of which products they would like to buy, allow them to add them to their shopping cart and then make one single payment for all their products. This is perfect for people who sell ebooks, software, downloadable music, and more!

    DLGuard is fully integrated with the popular payment processors: Paypal, Clickbank, 2Checkout, Stormpay, PayDotCom and Ebay digital delivery.

    DLGuard will automatically add your customers to your mailing list after a sale is made. No more manual submissions, no more annoying your customers by asking them to jump through hoops. Just easy, instant, and invisible autoresponder signup.

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    Marketing on the Internet


    You've probably heard it all before: SubmitWolf Pro, Web Promotion Spiders, search engine software, free internet promotion,domain names, increasing traffic, getting your Meta Tags right, top search engine position etc. The truth is that Online marketing requires a website to act as your shop-front and copious amounts of promotion to Search Engines, Directories and other people's websites!

    An alternative promotion method is through FFA or Free-For-All pages which accept free links, automated submissions and multi submit urls. SubmitWolf is one of the tools we have been using for the last eight years that automates this free website promotion and Search Engine optimization by submiting your webpage to thousands of FFA engines as well as hundreds of Search Engines and Directories. You can download SubmitWolf for free, try it out for as long as you like and then place an order online if you are as impressed with it as we were.

    So, one of the secrets behind a successful website is to increase website traffic using promotion software. Web Promotion software is the selection of tools that the professional submission services use when they charge you hundreds of dollars a month for the privilege! However, submitting alone is never enough. You are competing with millions of other webmasters who are probably pushing the same or similar products. Product differentiation is your number one priority, before you even think about site submission.

    When you read about 'keywords' your mind probably races to the infamous Meta Tags that adorn a web page's HEAD section. OK, you mustn't neglect those, but try to think of your keywords as the collection of words or phrases that describe your site and the product or service you are selling. These words must exist in abundance in the main text ('body') of your web pages. They must be found in the ALT tag of images, the TITLE tag of hyperlinks and if possible the hyperlinks themselves. Read Google's Webmasters Guidelines for one of the best-written guides to a Search Engine-friendly design style. Don't get hung up on Meta Tags as more and more Search Engines just ignore them! Great help for achieving optimal results and Search Engine visibility can be given by specialists products such as iBusiness Promoter or IBP 11.

    Achieving top 10 Search Engine position is easily managed with IBP 11, the most powerful and customizable Site submission software.

    When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?

    If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to. There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally takes hours to do right.

    Some people reported that they would spend close to 30 hours a week checking and improving their search positions. With iBusiness Promoter or IBP 11 you no longer need to invest countless hours to gain a competitive advantage!

    IBP 11 is the first product to combine all the following features designed to launch your Web site to the top of the search engine results:

    • IBP's Top 10 Ranking report demystifies Google's ranking algorithm and tells you in easy-to-understand words how to optimize and prepare your website specifically for better results in Google.

    • Analyzes your existing Web pages and gives plain-English advice on how to improve them.

    • With IBP, it's as easy as possible to build high quality links to your website that lead to targeted traffic and high rankings on Google, Yahoo and other popular search engines.

    • Submits your pages to the major global search engines. In contrast to other search engine submission tools, the IBP submission tool acts like a real person. IBP controls MS Internet Explorer to access search engines

    • Reports your positions on each search engine for each keyword you are targeting.

    • Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.

    • And much, much more!
    A top 10 ranking in a major search engine like Yahoo, AltaVista, MSN, Lycos, or Google will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!

    Millions of people each day turn to the major search engines to find products, services and information. Therefore, you should prepare your server for a considerable increase in traffic after achieving just a few top 10 search positions with iBusiness Promoter 11. No other search engine marketing product is more favorably reviewed by the press or its customers.

    For expert marketing advice on how to build up a successful online business, no one is better qualified than the marketing gurus of the Internet Marketing Centre. If your chosen Domain name is already taken, why not try our range of pre-registered names? And don't forget to exchange links with us by clicking here.

    Build Traffic And Ranking With Reciprocal Linking
    By Ivan Kelly

    The aim of a reciprocal linking strategy is usually twofold: First to attract visitors from the linking partner to your own site and, secondly, to improve your page ranking with the search engines. A higher page ranking, especially with Google, indicates more relevance when inquiries are made on a given keyword. Relevance encourages the search engines to send free, targeted traffic to your website.

    Important Considerations

    1. Build online relationships. Exchanging links with other relevant websites is a great way to start building partnerships with other website owners and may open the door for future joint venture requests.

    2. Build your link popularity. Most search engines view sites that have many links to them as being important. So, the more sites that link to your site, the higher your site might rank. But again, make sure that all reciprocal links are relevant to your site or the search engines will penalize you.

    3. Avoid exchanging links with sites that have a huge link directory. If your site is listed on page 43 in your category of another site's link directory, few people will ever see your link. Although a link will be generated to your site for the search engines, you will not receive much traffic from the link exchange. Try to exchange links with sites where your link will be displayed on the first, or at the most, the second page of another site's link directory.

    4. Don't exchange links with everybody that asks. What advantage is there in exchanging links with a site that sells wedding favors when your site is about dog training? Anyone that visits the wedding favor site will be looking for information concerning weddings, not dog training, and very few will click on your link regardless of how high the page rank is for the wedding site. The key here is to exchange links only with sites that are relevant to your site or to your keywords.

    5. The main goal of any linking strategy is to get more traffic to a website. Reciprocal linking can work for or against you in this matter depending on the site that you exchange links with. If you exchange links with sites that receive a lot of traffic, some of that traffic may be diverted to your site. On the other hand, if you exchange links with a low traffic site, you may divert some of your traffic to the other site without seeing a similar return. The solution is to exchange reciprocal links with a site with a page rank no lower than one level below yours and to try to exchange links with many sites with a higher page rank. Ideally, you would seek to exchange links with sites that have at least a PR 4.

    How To Set Up A Link Page

    The optimum way to set up a link page is to enter all links manually. Yes, it is time consuming but when you are starting out, this is the best way to do it.

    You would first need to set up a page on your website just for your link categories. You can call this page anything you like such as Links, My Partners, Link Partners, My Link Partners, etc. Set up this page with the major categories and subcategories that are relevant to your site. Then, set up a page for each subcategory that will contain the actual links. Test to be sure that whenever anyone clicks on a subcategory that they are taken to the appropriate link page.

    Prepare a short 3 - 5 line ad about your website or your product and include the URL to your website. This should be in HTML code for easy uploading. Each linking company has their own procedure, but generally, each time you ask to exchange links, you'll need to copy and paste the other website's HTML code onto your link page under the correct category and subcategory. You will then need to upload the updated page to your website.

    Once this is done, let the other website know on which of your pages they can find their link. If the other website owner approves the link exchange, they should add your link to their link page and inform you on exactly what page you can find it.

    Check to make sure that your link has been added to their site. If they have not added your link, you have the option of contacting the website owner as to why or of removing their link from your site.

    Mention reciprocal linking on any internet marketing forum and you will be sure to get a barrage of heated replies. There is a continual debate about the advantages and disadvantages involved in reciprocal linking and both sides make convincing statements.

    If you do decide to get involved in reciprocal linking, join only well established link exchanges that allow you to approve or disapprove the link. Avoid link farms or link exchanges that will automatically exchange your link with their entire database regardless of the relevancy to your website.

    Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides quality f'ree courses on key internet marketing subjects. A list of these free courses is available at: http://www.WebStartAdvisor.com/info.html

    Article Source: http://EzineArticles.com/?expert=Ivan_Kelly

     

    How Does Google Rank Web Pages?

    By Gerrick W

    This article discusses how Google rank pages in order of relevance and importance. It is not a secret or sure formula that guarantees good ranking. However, understanding how one of the most popular search engines rank pages will help you to strategize your web pages to rank well. Ranking well on Google need not be a shot in the dark exercise. All you need is to understand Google's scoring system and work on your web pages accordingly.

    When someone performs a search query, Google needs to do 2 things before it presents the results according to ranking. Firstly, it finds the pages that contain the search query term and ranks them in order of relevance. Secondly, it determines the importance of each page. The final ranking results are combinations of relevance and importance. Remember the 2 keywords relevance and importance, which form the heart of Google's scoring system.

    Relevance

    How does Google define relevance and rank pages for a particular search query? Well, if someone do a search query on 'internet marketing, Google will look up its index for pages containing the words 'internet and 'marketing'. Web pages' relevance will be ranked accordingly to the following criteria...

    1.Pages that contain the 2 words 'internet' and marketing will rank higher than those that only contain either one of two words.

    2.Pages that contain the 2 words 'internet and marketing' right next to one another and discuss internet marketing will be deemed more relevant than pages that discuss marketing in general and only mentioning internet marketing in passing.

    3.Page titles that contain 'Internet Marketing' will give Google a hint that they are more relevant than others.

    4.Also a page that contains the term internet marketing several times is likely to be more relevant than a page that contains the term once. (However, do not overstaff your web page with your targeted keywords or else you may be penalized for keyword spamming.)

    Google uses your page titles, and content to determine the relevance of your web pages for your targeted key phrases.

    Importance

    After having retrieved pages from its index that contain the search query, Google will now determine the importance of the web pages through its Pagerank algorithm. Pagerank basically evaluates 2 things: The quantity of links to web page from other web pages, and quality of the web pages from which the links originated.

    These two factors, quantity and quality determine the importance of a web page. With Pagerank, emphasis is placed on quality over quantity. Four or five quality links from websites like adobe.com or cnn.com would be valued more highly than twice as many links from less reputable websites. And of course, a web page with a lot of quality links will boost its importance significantly.

    As a rule of thumb, Google uses relevance and importance to rank pages. It will find pages that are relevant and reputable. If two pages contain the same amount of information that matches a search query, it will give a higher ranking to the page that has more quality links. Still Google has given higher ranking to a page with fewer links or lower Pagerank because of its onpage factors - page title and content. For example a page that focused on 'internet marketing' is more useful than a page in a reputable site like cnn.com that only mentions 'internet marketing' in brief.

    Once Google has consolidated a list of web pages with their scores, it will select those with the highest scores as the best matches for a given search query.

    Gerrick W mailto:gw@1stinternetmarketingsolution.com Information and Software Tools You Need to Effectively Promote Your Online Business. Visit: http://www.1stinternetmarketingsolution.com

    Article Source: http://EzineArticles.com/?expert=Gerrick_W


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